Flexibility
We are in a better position to hand pick our inventories and deliver better quality at reasonable prices. Easy to do for a SIJA member, tough to do when you have a bunch of stores.

We have experience
The members of SIJA have over 250 years combined of operation serving their respective customers. Jewelry and our customers are our passion. We practically live in our stores! And if you ever have an issue, there will be a familiar face to help. Try that if you buy online.

Pricing
We're not slaves to the corporate style operations that have the corporate infrastructure to support. Along with the corporate structure, they typically have bigger staffs, corporate offices that are nowhere near St. Louis, and HUGE advertising budgets. Did you know that to have competitive prices, big chains often sell lower quality? And when they sell higher quality, particularly diamonds, they are easy for your SIJA member to beat. How about not over paying? Particularly for diamonds. We feel that when you buy a jewelry item from one of us your getting more bang for your buck and not paying for corporate baggage.